Show Us Your Cool Face
XM (Spatial + Digital + Print)
Agency: Diamond Integrated Marketing
Senior Designer / Art Director: Julie Bisson
The Brief: Leverage the success of the LCBO's 2015 'Summer Comes Out of The Cooler' experiential campaign, and encourage sample and purchase of ready-to-drink beverages with a reimagined XM execution.
The Idea: Recreate the intense feeling of refreshment that comes with consuming an ice-cold ready-to-drink beverage on a hot day. Consumers are invited to capture their 'cool face' in an ice-infused cooler photo booth and share for a chance to win a retro cooler of their own, filled with summer swag. Inspired by our favourite spot of the summer season: the backyard patio - he campaign look and feel features colours and imagery that represent the feeling of instant refreshment when consuming an ice-cold ready-to-drink beverage.
Ice Cold Cooler Booth
Footprint – 15' x 10'
Footprint – 20' x 20'