Bots & Dots is a project that features playful robot characters, created just for kids. The bold colours, simple patterns, and quirky illustrations create a visual system that is unique, fun and child-friendly.
Design deliverables included an identity system, spot illustrations, and designer playing cards.
Blush is a brand that marries gourmet cakes with quality wines - a project stemming from a passion for wine and culinary delights. The result is an embodiment of charm, indulgence and simple luxuries.
Design deliverables included an identity system, menu design, business cards, packaging, labels, uniforms, website, and mobile application.
Project Ninja is an endeavour spearheaded by Diamond Integrated Marketing's HR team. The project consists of 5 'Killin' It Awards' that recognize the agency's ninja employees. The visual system was developed to reflect Diamond's versatile and dynamic culture.
Design deliverables included an identity system, icons, spot illustrations, and unique award certificates.
Diamond was tasked with developing an experience for the Art of Conference in October 2014, promoting TD’s newest travel-friendly TD Aeroplan Visa Business credit card. We created an engaging footprint – inspired by iconic airport spaces – that incentivized travel-savvy consumers to 'scan their boarding pass' for a chance to win $1,500 towards their next business class flight. This simple incentive encouraged consumers to 'get there faster' with TD’s new business card.
Deliverables included a branded check-in bar, instant win ‘boarding passes', table toppers, and additional print collateral.
TD had a unique opportunity to align itself with the Suhaag Wedding Show – the largest South Asian wedding show in Canada. The creative challenge consisted of designing an experience that targeted young couples and positioned TD as the bank of ‘happily ever after’.
The message was simple: TD’s special suite of financial solutions can help young couples with planning their big day. A special premium was created for show attendees: the TD-branded love it/like it sticky notes were distributed to brides-to-be, encouraging them to get inspired and tag their wedding must-haves. TD representatives were available on-site to engage with couples and encourage them to book in-branch appointments.
Design deliverables included concept and communication development, spatial design, branded collateral, and branded inspiration tags.
The Dead Sea Minerals collection is a line of natural mineral products for the mature, health-conscious woman. The branding challenge consisted of developing a clean design that speaks of natural ingredients, sophistication, and quality. The system extended to creams, scrubs, serums and salts - all packaged in tubes, boxes, and jars.
Client: Biolab International Incorporated
Project Swoon was developed for an existing collection of artisanal bath and body products. The creative challenge consisted of completely revamping the existing brand, repositioning it as a higher-value luxury product. The product line was renamed, redesigned, and repackaged to appeal to a more mature target.
Design deliverables included an identity system, brand guidelines book, product packaging and hangtags.
Pure Passion Wellness
Client: Big Lots USA
The Pure Passion Wellness collection features an assortment of moisturizing spa accessories. The design challenge consisted of developing a brand/packaging system that was inexpensive, youthful, and easy to manufacture. The design also needed flexibility: it had to carry over to other product subcategories.
Credit: Biolab International Incorporated
This toolkit features assorted icons developed for personal/client use.
The Designer's Toolbox is a project that features a pocket-size guide to designing for print – complete with important tips on print production and project workflow for new designers.
Design deliverables include a series of 2 unique snake-fold print pieces.