Summer Comes Out
of The Cooler 2015

XM (Spatial + Print)

Agency: Diamond Integrated Marketing
Client: LCBO
Senior Designer: Julie Bisson
Spatial Renderer: Jackie Musial

The Brief: Encourage millenials and super-moms to sample and purchase the LCBO's ready-to-drink beverages.

The Idea: Feature the 'summer cooler' as the hero: create a tour that allows consumers to quickly find their cool so they can savour more summer. This includes a redefined in-store/out-of-store sampling experience where consumers discover trending ready-to-drink flavours, and enter for a chance to win summer swag. The vehicle – inspired by classic metal coolers – features a DJ booth, a giant bottle opener, chrome details, a hinged lid with large bottles and ice cubes, side windows and ramp, and staircase access to the top

Outdoor DJ Booth / Caravan
30' x 10'

Festival Footprint
40' x 30'


In-Store Sampling
10' x 10'

Outdoor Photo Experience
10' x 10'

6' Bottle

Outdoor Flags