Nature Valley:
Rediscover Nature


Agency: Diamond Integrated Marketing
Client: General Mills
Designer: Julie Bisson
Art Director: Darry Graham


Diamond Integrated Marketing was tasked with developing a sampling program featuring Nature Valley's new peanut-free Lunch Box granola bars. The distribution tactic was simple: brand ambassadors would engage with consumers, distribute free Nature Valley Double Chocolate bars, and help them 'Rediscover the Joy of Nature' with simple teachable moments. These teachable moments were packaged in a pocket-sized 'Nature Quest' guide, showcasing 6 simple activities for children to do in nature.

Nature Quest Guide