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New to Canada:
Your Story Matters


XM (Spatial + Print + Digital)

Agency: Diamond Integrated Marketing
Client: TD
Designer: Julie Bisson
Spatial Renderer: Julie Bisson
Illustrator: Jackie Musial
Art Director: Sara Vinten

The Idea:

Advance TD Bank's position as the financial institution of choice for New Canadians with the TD Storybook, a summer-long activation that invites consumers to 'capture and share' their unique journey through an ad-lib storytelling app. The scalable footprint – inspired by pop-up storybooks – includes an immersive, three-dimensional photo experience that allows event-goers to pose amongst the landmarks of their Canadian journey. The storybook asset is a dimensional portrayal of the quintessential Canadian landscape – featuring a range of elements including flora, fauna, terrain, transportation and architecture. These elements were brought to life through simple geometric illustration.


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