TD Comfort Bar
XM (Spatial + Print)
Agency: Diamond Integrated Marketing
Senior Designer: Julie Bisson
Art Director: Sara Vinten
The Brief: Turn the inconvenience of a temporary high-traffic branch closure into a positive brand experience.
The Idea: Create the TD Comfort Bar, a comfort-infused space that invites consumers to enjoy a free pair of mittens and hot chocolate. The footprint – inspired by trending cozy aesthetics – includes a mitten and gourmet hot chocolate bar and comfortable seating.
10' x 10' Footprint