TD Term Life Insurance
XM (Spatial + Print + Digital)
Agency: Diamond Integrated Marketing
Senior Designer: Julie Bisson
Spatial Renderer: Jackie Musial
Art Director: Sara Vinten
The Brief: Increase TD Insurance awareness and create meaningful brand engagements through activation.
The Idea: Create an engaging experience by tapping into the Generation Xers' love of board games. Visitors engage with a game of life-inspired footprint that incentivizes them to participate for a chance to win $5000 towards their next life move. The footprint, inspired by the iconic game of life, features game tile flooring, a 10' wheel with digital bar, picket fences with built-in brochure holders, decorative topiaries, a TD advisor bar, and directional signage. The wheel includes a bar where consumers can select a milestone on the wheel and spin for a chance to win 10 or 20 contest entries. Milestones include: Graduation, Anniversary / Birthday, New Home, Marriage, New Baby, and Retirement.