TD Term Life Insurance


XM (Spatial + Print + Digital)

Agency: Diamond Integrated Marketing
Client: TD
Senior Designer: Julie Bisson
Spatial Renderer: Jackie Musial
Art Director: Sara Vinten

The Brief: Increase TD Insurance awareness and create meaningful brand engagements through activation.


The Idea: Create an engaging experience by tapping into the Generation Xers' love of board games. Visitors engage with a game of life-inspired footprint that incentivizes them to participate for a chance to win $5000 towards their next life move. The footprint, inspired by the iconic game of life, features game tile flooring, a 10' wheel with digital bar, picket fences with built-in brochure holders, decorative topiaries, a TD advisor bar, and directional signage. The wheel includes a bar where consumers can select a milestone on the wheel and spin for a chance to win 10 or 20 contest entries. Milestones include: Graduation, Anniversary / Birthday, New Home, Marriage, New Baby, and Retirement.


Artboard 2.png
Artboard 7.png
Artboard 1.png
Artboard 5.png
Artboard 11.png
Artboard 6.png
Artboard 4.png